I figured if a company was going to shell out big bickies for a television campaign that they'd at least have a dedicated site. Guess I was wrong. :D
At least with advertising a street address they have a lease agreement or own the building, and there's probably also some measure of protection over their phone service (ie phone number), and even domains are subject to protection... but FB and Twitter are third party companies that can pretty much do what they want. Remember how successful (not) some people were at suing Google when their positions dropped?
What's to stop someone Joe Jobbing a FB or Twitter account? What recourse does the owner have?
(Unless it's actually a co-promotion and they have an agreement with FB, since they derive benefit from it too.)
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