Here is just a little food for thought.
These numbers for pornhub are taken from the trafficjunky user/admin section where you buy ads on the site. They tell you how many impressions are available and what the average cpm is. You do the math and you get those numbers. That doesn't mean they are actually selling all of that advertising. If you see the site (and I admit I don't go there much, but the few times I have it seems accurate) they seem to have the same ads up all the time. This would lead a person to believe one of two things. Either these ads convert so well the same buyer is spending tens of thousands a week on advertising. Or they aren't selling all that space and these are just the filler ads.
There is no way to know for sure how full those ad spots are and if the rest is filler there is no way of knowing how much they are making off if it.
There is no doubt they have a lot of money coming in, but I would venture to guess it is probably less than some of us think.
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