GoFuckYourself.com - Adult Webmaster Forum - View Single Post - New FTC Endorsement Guidelines affects testimonials, bloggers and celebs

Sharky · 12-01-2009, 10:03 PM

Below outlines some of the more significant changes made by the FTC:
-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)
- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance
- All claims and statements must be substantiated
- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)

FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm

How do you think this will affect our industry?

12-01-2009, 10:03 PM
Sharky Confirmed User Industry Role: Join Date: Mar 2002 Location: Tampa, FL Posts: 4,938	New FTC Endorsement Guidelines affects testimonials, bloggers and celebs Below outlines some of the more significant changes made by the FTC: -The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization) - All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance - All claims and statements must be substantiated - All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding) FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm How do you think this will affect our industry? __________________ Sharky