Quote:
Originally Posted by Dirty D
Your examples are fine and acceptable SEM.
These are not ONLY the exact spelling of the domain name.
These are keyphrases that involve more than the domain name.
In fact, only three of the 27 keyphrases that shoehorn was using are a problem.
However all of the sales came from the typein of the domain.
Users all have toolbars, many don't know difference between the address bar and the search bars.
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Gotcha. However, if you bid on the word "crack whore confessions" on phrase match, you would need to add "crack whore confessions" as a negative exact match term since phrase match allows the ads to be displayed as long as that text is used in the search query.
IMO wouldnt be a bad idea to display those in the TOS that MUST be in AdWords, Yhaoo, etc. campaigns. Would be a bit difficult to monitor, other than capturing the search query on the landing page from paid ad campaigns.