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Using punishment vs. reinforcement is no way to keep happy customers. Plus "effective immediately" - it was that big of an emergency for you to institute this policy that you couldn't give an advance notice to your customers?
I can understand your costs, but you need to understand the customers' point of view, even the customers that have you back of the line. The way you instituted this policy basically says you'd rather not have their business at all, in which case you may get your wish.
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