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For the few affiliates I have they are not allowed to go after PPC on the actual site name itself or a very close miss spelling of it. They can bid on the other primary keywords. They also may end up ranking SEO wise with the site name just because review sites and other instances just may happen.
This is explained in the TOS.
I just have no desire to bid on my own site name and have to end up paying more because others are bidding on it as well. Plus it would be a trademark violation and by trademark laws if I want to keep my trademark I must protect my trademark.
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