They definitely won't make as much money hiding their faces, although I've seen some models go with the masked look but then you have to understand the fetish and stick with it as your 'character' if you want to be successful. Lots of webcam companies demand that you have at least one photo on your profile showing your face, so that might limit the number of sites you can work on.
Ultimately, I don't think you should work as a camgirl if you don't want anyone to know about it. Someone will find out eventually.
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