4 Out of 5 Viewers Leave If a Stream Buffers Once
If you aren't using a CDN for your sample clips you are out of your mind!
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Whatever happened to patience? More than 81 percent of all online video viewers click away if they encounter a clip rebuffering, according to a new study by Tubemogul. The Emeryville-based video distribution and analytics startup took a close look at 192 million video streams over the course of 14 days to figure out how much rebuffers matter. The result: 6.81 percent of all streams rebuffer at some point, and around 2.5 percent rebuffer twice.
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I've trusted my sites to them for over a decade...
Webair, bitches.
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