Originally Posted by Robbie

That would be a surfer who doesn't really have a specific site in mind. He's just window shopping. He might buy a membership, or he might not.

You're right. I don't think this review site is optimal for selling to that guy.

I think it's going to get some of them sold a membership for sure, but I think it's gonna find GOLD in a more targeted consumer who already knows what he wants and just wants to verify it before he makes his final decision.

Those careful buyers are pure gold. And once they join they are loyal and stay a loooonnnnggg time. Whereas I have always noticed that the few sales I've gotten from rabbits for the most part don't stay. They tend to join and then cancel immediately so they don't rebill in the majority of cases.