12-13-2009, 02:00 PM
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Confirmed User
Join Date: Sep 2005
Posts: 794
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Top 6 Settings to Check When Starting a New Adwords Account
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Choose accelerated delivery, and your ads will be displayed as many times as possible (depending on impressions, search fluctuations, etc.) until your budget is depleted.
When I have a campaign that is under performing, this is the setting that I check first. Keeping my ad delivery set to accelerated gives me the opportunity to always be in ?the right place at the right time.? It also means that I have to work a little harder at managing my bids to remain competitive.
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http://adwords.google.com/support/aw... btopic=23141
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Bid and Budget Issues
If the cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid for your ad group is higher than your campaign daily budget, the ads won't run. To lower your CPC or CPM bid from the campaign details page, check the box next to your ad group, and click the Edit Bids button.
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What happens if my campaign's daily budget is lower than the recommended amount?
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If you select a daily budget lower than the recommended amount, your ads can still show, but they won't appear as often as they could with a higher budget.
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