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Originally Posted by cambaby
So how does Google tell when a blog has "personality", human review?
Not trying to bash your "theory" about Caffeine but the black seo boards are very excited and happy about this update. White SEO is going to be pretty much dead.
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Having a focused blog personality builds user loyalty--it takes a while. That generates buzz. The new Google/Yahoo changes focuses on buzz/what people actually do online. I'm not at all saying that the days of scraping/autocontent are over but G's main focus has always been about finding TRUST and it's hitching its wagon, so to speak, to the star of online user behavior/buzz. Building quality content that focuses on building a loyal fan base based either on personality or a quirky take on a subject matter or sheer usefulness naturally attracts a following--specially when propagated through social media networks. That's the "whitehat" buzz approach.
The blackhat would be to mimic using automated means.