Quote:
Originally Posted by NetHorse
Not necessarily, read a motor trend magazine. On one page motor trend will give a horrible review about one of Ford's cars for example, then on the next page will be an advertisement that Ford pays for.
If you're a shady program owner then fine, terminate livereview.com's affiliate account for informing consumers about your shady practices. Either way you lose, even if you terminate the account they can still keep the review online. They can even recommend a similar site on the review and still cop a sale.
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You can try to relate it, but at the end of the day Motor trend isn't being paid for the review, making commissions from it or taking any payment directly for the review. When they advertise they get permission to use the trademarks in the ad, when they write a review they get different permission.
What they do not do is tell the reader to watch out at the dealership as they will try to upsell you insurance, features, tinted windows, oil changes, etc... services you can get for free, services you don't need, services that don't deliver as always promised.
If they did, Ford would make them change the reviews or wouldn't 'allow' the review.
Aff Programs give review sites permission to use trademarks, copyrighted material, etc when they signup as an affiliate.
If a paysite tells you to take the review down and/or change information, the review site has no choice. Yeah, they could leave some trash review up and even link up....
...but it's rather easy to redirect traffic. And think if they are ever wrong or mistaken, if the program wasn't responsible for the fraud but maybe your bank had a leak, and you accused a program of fraud or a host got hacked. IE: No fraud that is the program or paysites fault.
That does happen, much more than programs that bang cards for fraud and actually stay in business to tell about it.
We already know people in our Industry will sue for hurting the brand/image, quickly.... I have, and would do it again.