The percent of paysites screwing consumers is not important to the industry... it's the percent of consumers who have been screwed that actually matters. If only a few paysites were screwing people but they screwed 10 million actual porn buyers the damage is done... the fact that it's not most companies doesn't make a difference to the customers who got ripped off.
Review sites are ONE method of gaining trust from consumers. They provide a useful service. Transparent tours like the ones used by Kink and VideosZ which show the buyer exactly what they get before they signup are another flgood example. Websitesecure.org is another good example. More methods are on the way as well.
There are only two reasons a person will pay for porn currently.
1. Content better than what the can find for free.
2. Confidence that the site provides #1 shown above.
The second reason is becoming increasingly important as more and more consumers get burned by sites with a business model based on faking the first reason.
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