Sponsors give up on sending xmas baskets? Tisk Tisk - you lost my biz!
Seriously though, WTF, used to be fun to get 20+ gifts this time of year, seems most places don't send anything more than a card anymore. That $50 gift basket would easily get me to send more traffic or perhaps pick posting your links over another sponsor.
Sure who gives a shit about some wicker basket and junk food, but it's the thought that counts. I'll be sending some golden traffic to the givers this year, everyone else gets a lump of coal!
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