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I think it's a great move. It's not like Pepsi is brand new product looking to gain new customers. Pretty much at this point, most people prefer one or the other and there hasn't been a whole lot of change in either product. So it makes sense not to shell out the huge dollars just to market to a specific audience. If you think about it, they have already advertised because when Coke is shown during the Super Bowl, people will think "oh yeah, Pepsi isn't advertising this year" and it cost Pepsi nothing.
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