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1. The design
Its important that you know what kinda look you want your paysite to have. When you hire a designer you specifically need to know what kind off design you want. This will make it easy for you and the designer and means that you'll need to spend less on a designer.
2. The content
You seem to have your own content, so that is a big +. Make sure that you have enough to keep your members on board and enough to give your affiliates to use to promote your site.
3. Hosting
You need dedicated hosting if you want to take it seriously.. Take your time to check out all the options and add a lot of hosting providers on your ICQ. Simply talk and find out what they think you need. Compare the prices and packages. Check the reps on webmasterboards like GFY.
Just my 2cts
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