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Hollywood is looking at this as 100% lost revenue, but Star Trek is one of those movies though that has a fan base that will go to see it in the theatre often more than once and will also shell out to see it in imax again and again. I would not be surprised if there is a major overlap with people who downloaded it online and people who paid to see it.
I wouldn't be surprised if half of the kids that grabbed a bootleg were just using it to help hold them over until they went and bought the bluray.
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