Its been done, it was 1996-1997, MSN did it. They gave away a truck. You could either find the clues online at specific sites or choose the real world option and go hunt them down. I went to Boston to find Garcia Street, it was a blast. At the end you had to go to a bunch of websites collect the clues them map it out, when you had it all mapped out it was a phone number, who ever called first got the truck.
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