let's be realistic: it doesn't matter how good, sophisticated and amazing you are. Whoever didn't realize business has changed and that change isn't even finished has had a lobotomy or something. That
change process as a whole can be "routed" to a desired end only if the majority of players join efforts. Since we know that won't ever happen, then the only remedy is to wait and see which one will be the new trend (this is what 99.99% of people is doing) to copy it or innovate. The post by EB hits the nail on the head, as usual.
Now, innovation doesn't mean tech innovation necessarily. See, most programs feature HD videos and use that as a marketing selling claim. That would be perfect 2 years ago, and it's useless nowadays. Even more when you see programs are losing a lot of its income thanks to tubes with crappy image. The fact is you can offer plasma video quality and it won't matter at all. People will pay for some special cellphone video rather than HD boring content.
In short: WISE UP!!!!!!!!!!!!!!
Play the LIVE BROADCASTING CARD. Shoot your content LIVE, after all it's the same than doing it hidden in a studio. Use interactivity. Involve your customers. Use technology wisely, not in a dumb way. Make the most out of marketing tools. And your marketing tools shouldn't be for your affiliates! Marketing tools are for your customers and prospective customers! Of course, if you think a marketing tool starts and ends with a banner or FHG, there's no point in discussing anything, you're failing from the very start.
And as we're at it, the business is in a big change for affiliates. It's sad, but the affiliates model as we know it isn't dead yet, but in agony for sure.
There are ways to increase signups RIGHT NOW. And I mean RIGHT NOW. No shady stuff, no xsells, nothing idiotic, just common sense. But you'll need to think out of the box and forget about what you know as "adult business". The good news is adult business is facing the challenge of turning really PRO. Thus, you'll need pros to manage your business. No more confusion between media and message is allowed. And I won't get philosophic and discuss McLuhan's media/message theories since at this point they're wrong, but knowing a little about how modern PROFESSIONAL business should be taken care of wouldn't hurt anyone.
anyway, just rambling and my
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