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In the end it will come down to what some BROgram or company is willing to pay. It,.... the scene, niche, content, or scene.... may be "worth" a lot. But if no one will pay that asking price, then it is not "worth" that price.
At least at current market value.
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Should You Email Your Members?
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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