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Old 01-13-2010, 03:49 AM  
kane
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Join Date: Aug 2001
Location: portland, OR
Posts: 20,684
I have to disagree with your main point. Sure the idea isn't wholly original and in some cases he is actually ripping off himself (he wrote and directed Aliens), but marketing alone does not get you this kind of box office. No, they couldn't have made another Gigli and made this kind of money with an epic ad campaign. Big ads can bring people in over the first 1-2 weeks of a movie. You can make a good looking trailer, hype the shit out of a movie and draw an audience out the gate. But if the movie sucks, word gets out and people stop going. To make the kind of money this movie has made you need word of mouth. You need people going back to see it again. You need people telling their friends, co-workers, family and internet chat board buddies that they should go see the movie. Here are a few examples: Land of the Lost. For a month before that movie came out Will Ferral was everywhere. Commercials for that movie were on ever five minutes and you couldn't exist without seeing something about it. And it bombed right out the gate. All the huge ad campaign did was give people enough of a look at it to think it was going to be shit and they didn't go. They marketed the hell out of it and it didn't work. Year One? Same thing. Speed Racer? Same thing. Speed Racer was aimed at the exact same market as Avatar, had a huge marketing campaign and failed.

There are a lot of people, myself included, that liked the movie. Again, there is stuff in it that isn't original and it is commercial and within about 30 minutes you know what is going to happen in the end, but the ride is fun and it is entertaining. This is 100X the movie the Matrix trilogy was. Those movies were arguably the most overrated pieces of shit ever made. Is it better than Star Wars? Not the first three. But it is better than the last three for sure (although I actually liked the one where he finally became Darth Vader).

This movie is not the sign of the downfall of American societ. The sign of the downfall of American society is that they watch TV shows like American Idol, any reality show featuring anyone named Hilton or Kardashian and half the general issue drek that is on the TV. And it isn't enough that they watch it, they then go out and buy it on DVD or buy the newest American Idol winners CD. That, my friend, is far bigger a sign of the downfall of American society then spending some money to go be entertained by a pretty good movie for a few hours.
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