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I see what the article is trying to say.....use Wordpress elements on your non Wordpress pages in order to achieve some sort of site wide branding.
Whoever wrote the article though should be shot. It doesn't make very much sense and doesn't get the idea across. It took me about 4 or 5 reads just to figure out what the fuck was going on and I consider myself a Wordpress pro.
Seems like whoever wrote it is 1) not familiar with the English language enough to write anything that makes very much sense 2) copy and pasted crap from multiple sources or 3) didn't have someone to copy edit
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