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She lost because she thought the seat was hers and that came off as arrogance. She figured she just had to be there and would be given the seat. It was ted Kennedy's seat, a Democrat's seat and she is a Democrat.
By the time she and her campaign realized that people had turned against her there was not enough time left for her to fix the damage and it may have been irreparable. People see her as a typical politician and they do not want that.
It was not so much that people believe in Scott Brown as much as they do not believe in Martha Coakley. Brown was on point with the issues and the concerns of his constituency but if he does not deliver for them you can bet he will be out in 3 years at the next election.
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