I would say there are many factors involved such as how did the user get to your landing page to begin with and what keywords are they searching. Are they looking for a guide and review or do they just want the final destination. I think there are many pros to excluding videos or giving the option to view the video as a button. You save space on content, you get more opportunities to write more, you might gain a bit of trust from the user by not forcing the video on them and letting them decide. If you have text and images those can provide searchable content opposed to videos. Your page might load faster without the video.
I don't know, do some AB testing
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