Quote:
Originally Posted by Voodoo
Someone said it a long time ago (i don't remember who it was) and as I recall it went something like this...
"Get him to pull his cock out and start stroking. Then tell him to pull out his wallet."
That is it. Plain and simple. It wasn't "Bombard him with endless amounts of content that he'll never in a lifetime watch." It wasn't "Don't use videos." It wasn't "Only use pictures". Plain and simple. Get him to pull it out... Cock First... Then Wallet, and do this with as few clicks as possible.
Once he has joined, show him what he wants to see! All the stuff you claim on the tour. Then, update regularly and consistently.
Again...
"Get him to pull his cock out and start stroking. Then tell him to pull out his wallet."
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well, that's what I was saying on my previous post, however, you may notice how your own logic says that pictures>videos .
Again, for all of you who want to re-invent the wheel, it's a proven fact buyers act by impulses. I'm talking about research on millions and millions of people in every social, cultural, ethnic and age group. It's a proven fact that this impact has to be made within 15 seconds. It's a proven fact that internet has reduced that impact span to less than 10 seconds.
By adding any element that distracts the prospective customer, you enter on an "attention plateau" that will make that surfer get close to exit your site than joining.
I made a quick graph to better explain it since sometimes my explanations aren't as clear as I'd wish
the grid is divided in 2.5 seconds zones. with a distraction element (blue line) you won't lose your surfer, in fact he'll probably stay more, but losing the impact and taking that surfer to a plateau:
he'll focus the attention on your video, not your site.
It's easy to see that the blue line is way close to the exit point, while the red line is closer to the join page. The difference in lengths is called an "evaluation travel", which represents the mental process of the surfer of going from
"impulse buy" to
"rational buy".
The graph above applies mainly to high competition products (in this case, niches). However, there's a direct relation between high specialization and attention grabbing. This explains why AmeliaG can have long trailers and yet convert well: because she has a special product and surfers won't have any problem with an
"evaluated buy". Furthermore, the more "nichey", the less the
impact buy affects the sale.
The above being said, there was a point raised in this thread about retention, and thinking about the variables now I realize there might be some kind of influence between the
rational buy and the retention ratio. Since now we're working on marketing performance for 2 really different programs, I'll try to make some research on the subject.
I might post a longer and more informed post on our blog in the next days
