Quote:
Originally Posted by harvey
The above being said, there was a point raised in this thread about retention, and thinking about the variables now I realize there might be some kind of influence between the rational buy and the retention ratio. Since now we're working on marketing performance for 2 really different programs, I'll try to make some research on the subject.
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No need to do the research. I've made a career out of "rational buys" both as an affiliate and now as a paysite owner. I've never targeted the "impulse buy". I always thought of a person buying something the same way that I do.
I never buy on impulse. I always look at something, think about it, come back look at it again, think about it some more. Basically work myself up until I MUST have it.
That's the way I've always marketed. I've been told by people that I didn't know what I was doing. Yet, I keep doing it very successfully. And the retention is tremendous.
Part of the key to that is to make sure that you are selling something that really IS that damn good. No matter how you market something...if the product actually sucks there won't be any retention.
Anyway, numbers don't lie. And my numbers have always told me that my method of marketing works.