View Single Post
Old 01-26-2010, 02:46 PM  
harvey
Confirmed User
 
harvey's Avatar
 
Industry Role:
Join Date: Jul 2001
Location: 127.0.0.1
Posts: 9,266
Quote:
Originally Posted by Robbie View Post
No need to do the research. I've made a career out of "rational buys" both as an affiliate and now as a paysite owner. I've never targeted the "impulse buy". I always thought of a person buying something the same way that I do.

I never buy on impulse. I always look at something, think about it, come back look at it again, think about it some more. Basically work myself up until I MUST have it.

That's the way I've always marketed. I've been told by people that I didn't know what I was doing. Yet, I keep doing it very successfully. And the retention is tremendous.

Part of the key to that is to make sure that you are selling something that really IS that damn good. No matter how you market something...if the product actually sucks there won't be any retention.

Anyway, numbers don't lie. And my numbers have always told me that my method of marketing works.
well, good for you and I know you really know your stuff. However, I like to research and have data to work with. Plus, I can't tell my clients "because Robbie said so" . As you said, numbers don't lie.

Anyway Robbie, as I said above the higher the specialization, the higher the attention grabbing, the highest the rational buy ratio. There's one and only one Claudia Marie, as much as I try to think on someone like her to compare I really can't.

Now, think about this scenario: a regular gonzo site, reality tour. I can think of thousands of similar sites, I know every fucking surfer out there knows that this content (or similar) is freely available on tubes, direct download sites, forums and so on. If you let people think about it, the rational thinking will be "why the fuck pay for something that I can get for free anywhere?" . Ka-boom. There you have the usual 1:5000 to 1:20000 conversions

Anyways, back to work, this is a really nice discussion and will check it later
__________________
This post is endorsed by CIA, KGB, MI6, the Mafia, Illuminati, Kim Jong Il, Worldwide Ninjas Association, Klingon Empire and lolcats. Don't mess around with it, just accept it and embrace the truth
harvey is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote