Here is the biggest problem with trailers: 99.999% of us don't know how to make them.
There is a reason corporations pay huge bucks for TV commercials. There is a reason most movie trailers (Hollywood) kick total ass, even if the movie sucks. Because they were made by people who understand how to make them.
Enter the pornographers. Most don't even know how to properly edit, let alone make a trailer than would really entice someone to join. This is a craft, the same as photography is. You don't make a few cuts, toss some music on it, call it a trailer and wonder if it's working or not. Yet that is what most people do.
We no more make commercials (trailers) as we do make mainstream block buster films. We make porno, and even that is open for discussion.
Having said all that, I believe I said it before in this thread, I make the most money with sites with NO trailers. If you must have them, use one. No more. And make it fucking GOOD, make sure it loads fast and can get the surfer excited. If you can't do that, better to not have one at all.
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