Thread: Is Apple on a crusade to kill itself?
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Old 02-01-2010, 03:57 PM  
borked
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Quote:
Originally Posted by candyflip View Post
Apple didn't really hype anything. They kept quiet and let the hype machine roll on...which was the problem. The machine did all the hype and Apple did nothing to squelch any improper rumor spreading.
That's classic Apple and why they have one of the best marketing depts on the planet imo.
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