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Same thing is happening to us that happened to the music industry. People feel ripped-off when they pay $20 for an album that has two songs they like on it. Likewise porn consumers feel ripped-off when they buy a membership to a site that has nonexclusive content on it, content they have already seen everywhere else. And don't forget cross-sales. If the sites steal from them they reason it is OK for them to steal from the sites. I believe if the websites have quality exclusive content they will build and keep a loyal membership base. But what I read on these boards is that webmasters think they are just marketers, and they are just competing to sell the sizzle of the steak instead of the steak. We should return to basics - sell your members quality content and give them quality service. You can't expect them to be loyal to you when you are not loyal to them. In other words, treat them the way you would like to be treated.
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