Quote:
Originally Posted by weekly
It goes back to the old argument. Is traffic or content king. I have always said, no content no traffic. I suppose the reverse is true. But if the shit hits the fan, I would rather have good content. But I do both, specializing in content. Like I shoot all my own content, then sell it to customers.
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Considering that people surf looking for content, that means content is king. Content is the catalyst for traffic to exist. More content means more of a compelling offer, and more of a compelling draw, and more of a compelling reason to come back.
Traffic doesn't exist for the sake of existing. When you're standing at the magazine rack at Safeway, you're there because of the interesting articles and pretty faces on the covers. Despite the fact that Safeway has the magazine rack to make more sales, you're standing at the magazine rack because of the content contained within. You make a decision to buy based on that content.
The reason the Fry's magazine rack always has more people standing in front of it is because Fry's has 10x as many magazines as Safeway. This is because 10x as many magazines is 10x as compelling as the Safeway magazine rack. Even if Safeway had huge signage with glowing neon lights that summoned everyone to go there, they still would not make as many sales as the Fry's magazine section... do you know why? It's because Fry's has a more compelling offer. It has nothing to do with Fry's having more traffic than Safeway.
This is what these companies fail to understand. This is what most affiliates fail to understand.