|
Traffic is a huge amorphous blob and is of very little use. Its like a traffic jam on an LA freeway. Sure, I suppose a well placed billboard will do well, but it is selling a product to that traffic jam. It seems like ninety percent of the high profile billboards in the high traffic commuter freeway world are for guess what??? Cars.
That turns the jam into focussed traffic which is the secret to good sales. Personally, I don't like high volume traffic, but prefer guys who can send low volume interested potential customers. Those that do seem to sell. They know the market and understand the value of content. A happy marriage of content and interested traffic is what makes for good business for everyone involved. Just tossing junk traffic around is a total waste of bandwidth.
|