|
The good: The Super Bowl watching public is probably a vast majority of the people that aren't bothering to fill out the form.
The bad: The commercial would have to be the best ever to keep their attention and convey the importance of the census so that they'll fill out their form.
And even then, sometimes people are just too busy. I've had mine for weeks and am just about to get around to filling it out, ironically probably tomorrow.
It's sad but probably what they should do is attach a lottery of about $5 million to filling it out - whoever completely fills it out is eligible for the drawing and there's just 1 winner of $5 million. Would be easy enough to get that viral probably.
__________________
Want to crush it in mainstream with Facebook ads? Hit me up.
|