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As someone who has first hand experience,
I will say that this new product is nothing but a great value for any start up site owner.
If you want to generate more sales using effective cascading - use MPA3 - this is very important these days
If you want to convert European traffic - use MPA3, direct debit options (such as Webbilling) that are integrated with MPA3 are very easy to setup and add a nice extra revenue
If you want to use custom join forms/ easily generate any promo offerings for mailers etc - use MPA3, very simple setup.
If you think you will need a lot of help from the support - their support rocks (and I sure used it a lot)
I guess the price has always been the major factor for many start up program owners calculating with a couple of joins a day for the very beginning, where they want to cut as much overhead as possible.
Now, you have to know your traffic the best and if you imagine that you'll statistically convert more pct. of your traffic for a price starting at 99 USD / month - I guess it's a win win situation.
Again, this is just my own experience.
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