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the adult traffic experiment is if a mainstream product can do well with adult traffic.
i believe that the surfer is on a porn site, and they are thinking with the lower head.
once they have found what they are looking for, as they exit the site, you have a few seconds to catch their attention to have them think with the top head.
since Valentine's Day is coming up and guys with gals (or gals with gals) that are looking for something different to give, this makes for a great last minute gift.
I think affiliates as well as paysites could do well with this mainstream product, running the valentine's day promo
Fight the xxxperiment!
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