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Well, a large part of that could have to do with the fact that the large media buyers who purchase that type of advertising may just simply be over-saturating their buyers with their ads. How many times do you see Target ads? How many times do you see the Downey Snuggle bear? I'm not surprised their ad response gets lower when the nation has seen the advertising 20 billion times, and sees the same shit every time they hit Yahoo.
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