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You must become a member of the network, which is free, then you can join the affiliate program and start promoting or creating your virtual world. This is because you will also receive "Rays", our in-world currency for promoting the sites. It allows you to access the management tools, stats and in-world economy.
Once signed up to the network, there is an "affiliates" link on the upper right hand corner of your homepage that will get you into the program.
If you need help with this, toss me an email
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