Some search engine advertisers will need the All persons are above 18 per 2257 blurb if you want to advertise with them even if you arent selling "porn" I just went through that with yahoo again. Be prepared for a LOT of work keeping up if you want to be successful at the toy business. Alot of people have seen the shiny ads and think hey if I go set up a site I will make more money than I can count. They soon find out it is a full time job and making money is much harder because thousands of people a day say the same thing and whore out the market for everyone else. Im not complaining because January sales were up 600% over Dec 09
but it takes long days and nights to keep up with newest stuff.
Good Luck