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it DOES NOT justify unwanted, unsolicited SPAM...
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Ok this one i'm going to have to disagree with
All of the webmaster program out there that pay per email address... what do you think they actually do with the email address after they've paid $1 for it - print it out, stick it in a big cupboard and forget about it??
Of course not, they advertise the crap out of it.
All we did was take our attempted signups + ex members, and mail them an offer to resubscribe. It's good business and 99% of all the paysites out there should be doing it. How do you think they can afford to pay so much per signup when retention is at all time lows??
Steve