Originally Posted by mmcfadden

Simple wording and arrangement of words would do wonders, imo. I don't agree that customizing a form is worthless... it should have some feel of the site. I am using a form I can't upload a banner on because, IMO, it is the best one available. The forms I uploaded a banner to had bigger words which again leads me to my first statement about wording and arrangement of words.

In the form could say, 29.95 monthly (30 days).

Then in the body of text could say "membership is recurring, cancel at any time by visiting ccbill.com"

And not right above the submit form. Say the words but Safe, Secure, etc. should be above the submit form. A feeling given to the consumer that this is a safe purchase. A safe purchase is also realized if the form page looks somewhat like the site itself, imo.

Very, very small tweeks have HUGE impacts on conversions. The ccbill form is the last step in this process and I feel the weakest link.