it mainly comes from the comic book/ fantasy world. lots of comic books and some toons have been doing it for a while just to be a different style. basically it mixes victorian-age with industrial machinery or weapons. It's not fixed to victorian age, it can be any time period where the machines are emphasized as highly technological but often powered by steam.
Good examples are league of extraordinary gentlemen, and even games like bioshock. i think the videogame industry is making it cool. I havent seen steampunk fashion but i'm sure it makes guys look like sissies. my only guess is people dressing up like doctor who
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