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Carrie · 05-03-2003, 01:33 AM

Chuca do you control the majority of your feeder traffic, or do you rely on your affiliates (if you've got 'em) for that?

Reason I ask is that I've *seen* people slack off in building just before summer. Not sure why - most likely it's the after-christmas-new-computer-boom gets them a little too comfortable and they sit back and relax. Rather than focusing on the summer, which is right around the corner and *immediately imminent* in search engine submission time (you should look to submit a site about 3 months before the season/period you're targeting), they just kinda smile at their ratios and figure "hey, I can take a few days off... things are going good!".
Pretty soon that few days becomes a habit until they take a peek at their stats and notice that the traffic has died down and with it, the sales.
So they start building again, but factoring in that 3-month search engine spidering wait, it won't be until August when they see the results of their renewed efforts.

So if you're relying heavily on your affiliates for feeder traffic, this might be why you're seeing less signups.
I believe there *is* a summer slowdown - but it's not caused by the surfers, it's caused by the webmasters. The guys who keep working steadily never see a slowdown.

05-03-2003, 01:33 AM
Carrie Confirmed User Join Date: Apr 2002 Location: Virgin - nee Posts: 3,162	Chuca do you control the majority of your feeder traffic, or do you rely on your affiliates (if you've got 'em) for that? Reason I ask is that I've seen people slack off in building just before summer. Not sure why - most likely it's the after-christmas-new-computer-boom gets them a little too comfortable and they sit back and relax. Rather than focusing on the summer, which is right around the corner and immediately imminent in search engine submission time (you should look to submit a site about 3 months before the season/period you're targeting), they just kinda smile at their ratios and figure "hey, I can take a few days off... things are going good!". Pretty soon that few days becomes a habit until they take a peek at their stats and notice that the traffic has died down and with it, the sales. So they start building again, but factoring in that 3-month search engine spidering wait, it won't be until August when they see the results of their renewed efforts. So if you're relying heavily on your affiliates for feeder traffic, this might be why you're seeing less signups. I believe there is a summer slowdown - but it's not caused by the surfers, it's caused by the webmasters. The guys who keep working steadily never see a slowdown.