Quote:
Originally Posted by Choker
Thanks I'm fucking blind, most of my keywords are 7 or 10, im guessing its best to delete the ones less than 7?
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Well.. even if you have a 10, it doesn't mean it's a good 10, but it always better than 7
When you have a 7 or off balance bid with a 10 score. It means the balance isn't perfect, and it has to be perfect to get the price down.
Break the keyword or groups of very related keywords off into a unique ad group. Then create a new landing page and ad, to better relate to those keywords. This way you can at least get 10 out of some of the 7's and you might balance things out better.
If you have the balance right, you can walk your prices down. As an example: You bid $5, but they give you the clicks for $4.75, mark your spot, then drop your bid to $4.75, mark your spot, and keep walking down to the price/spot you want - that also still gets clicks. Getting clicks on the ad is important to helping your balance. If two people are bidding for the same spot, and the other guy gets better clicks, you will pay more than the other guy.
IE: Balance, if spot 5 costs the guy $2 a click but he gets two times the clicks than you, it means your cost per click will be $4 (roughly, if everything else is in balance). Point being, Google will keep the balance.