|
Relaunching the iBill name was a good business move for us for a bunch of reasons.
1. iBill.com did a great job in marketing. The brand, backlinks and name is out there
2. When people signup, we ask them how did they here about us, and we often here them saying, they remember us on the cc bill from years ago. That's branding
3. There are adult sites that still have us on there form the old iBill. Even though we never processed for them under the new company
4. News, plain and simple, iBIll is news, maybe not good news to most but news.
Anything can be re-branded with effort, don't think so, let's test it.
Do you have Tylenol in your medicine cabinet? Why would you? remember when Tylenol was laced with cyanide and killed people?
What about the last time you had Jack In The Box? if you live in a area where they are?
Why would you? remember they killed people with e coli?
The bottom line is the two companies above were at fault with issues within their company and they bounced back.
iBill CO had nothing to do with iBill FL and we need to bounce back because of the name and were up for the task.
|