I agree with what others are saying, these are bad analogies:
Quote:
Originally Posted by iBill
Anything can be re-branded with effort, don't think so, let's test it.
Do you have Tylenol in your medicine cabinet? Why would you? remember when Tylenol was laced with cyanide and killed people?
What about the last time you had Jack In The Box? if you live in a area where they are?
Why would you? remember they killed people with e coli?
The bottom line is the two companies above were at fault with issues within their company and they bounced back.
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In these examples only a very small percentage of the customer base of these products were affected / harmed and the errors were the result of an outside party tampering (in the case of Tylenol) or the error of a low level employee (J in the B).
Allow me to put this into perspecitive with some better examples:
Booking a cruise on a cruise ship named Titanic
Taking blimp ride on a vessle named The Hindenburg
Buying stock in a company called ENRON
Signing a service agreement with a cell phone provider called Worldcom
Opening an account with a finacnial services firm named Lehman Brothers
Hilter is a famous last name, yet many of his blood relatives have gone as far as to change their surnames to get away from the noteriety
Just because something is a famous mark it doesn't always translate into a salvageable brand identity.
Best of luck to you.