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Old 03-02-2010, 11:29 AM  
Meeper
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Quote:
Originally Posted by ShellyCrash View Post
I agree with what others are saying, these are bad analogies:




In these examples only a very small percentage of the customer base of these products were affected / harmed and the errors were the result of an outside party tampering (in the case of Tylenol) or the error of a low level employee (J in the B).

Allow me to put this into perspecitive with some better examples:

Booking a cruise on a cruise ship named Titanic

Taking blimp ride on a vessle named The Hindenburg

Buying stock in a company called ENRON

Signing a service agreement with a cell phone provider called Worldcom

Opening an account with a finacnial services firm named Lehman Brothers

Hilter is a famous last name, yet many of his blood relatives have gone as far as to change their surnames to get away from the noteriety

Just because something is a famous mark it doesn't always translate into a salvageable brand identity.


Best of luck to you.
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