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Personally I believe the way is to maintain a basic free service with a pay for premium option, so say that the video is interrupted every 10 minutes with an ad, premium members get add free access and a higher quality stream plus the ability to save streams for offline viewing.... Free to end user for a basic product is here to stay but payment for premium features can and is already working in several market places. These services of course have to be priced right, there are price points that people will not even think about before making a purchase so say 99c an episode is nothing to most people, micropayments are the way forward. But hell what do I know, still people seem keen on these iphone app thingies at 99c a time.....
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ConvertAnywhere converting mobile traffic in emerging markets
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