Gleem,
You seem fixated on the percentage increase in sales. From a financial perspective the two questions to ask yourself are:
Is there any way having my site certified could hurt my site?
Will the seals earn back more than they cost?
WebsiteSecure.org clients have done very well so far with the answers to both.
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12clicks,
Having seen your sites and made note of the aggressive style you favor, it is not at all surprising that you would find certification seals 'unhelpful.' On the other hand, WebsiteSecure.org seals are seen more than 60 Million times each month and are viewed by consumers on the top brands in the adult industry. They also appear on noteworthy review sites and are advertised in mainstream media as well. When a buyer sees a Website Secure seal on any paysite and signs up *without* getting screwed.... they become much more likely to sign up in the future on any other site where they see the same certification seal.
Website Secure seals are much more than a 'graphical image' on a site. They are also a direct link to a full report about the site which includes customer support information, billing information and more. As for the 'traffic leak' angle, Slavdogg has already stated on GFY that he does not believe they are a leak. Major companies including Porn.com, Hustler, TopBucks, NaughtyAmerica and others are also well-aware that the seals are not a leak.
Since you have nothing to gain by seeing many ethical websites monetize the fact that they provide quality services which are fairly stated and ethically managed - it should surprise nobody that you decided to post negatively in this thread. Helping honest companies earn more while creating a bright line between ethical sites and scammer sites is a worthwhile goal ... sorry you find that unhelpful.
Zambaio,
Thanks for the informative replies and good luck
