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Thank for the good wishes everyone, nice of y'all. (That's Southern)
Cool ancillary benefit we didn't anticipate:
Click Truth is witnessing programs apply the user-based profiles to determine when an end-user may cancel his subscription as well. This is incredibly valuable, as clients can send users a targeted offer for a site on their network that they have already shown interest in; but you know they have never visited, because you have their surfing history, preferences, and profile, right at your fingertips. Instead of waiting for them to cancel and then trying to get them back, Click Truth can alert you as a user initiates a cancel pattern; which will then give you a chance to show them something that they have not seen yet, so that you retain them longer.
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