If you can, go soon. March is the height of the Spring Break season. April should be decent too.
The best hotel to stay at if you want to be in the action with all the college girls is "The Oasis". Student City & MTV host all the wet t-shirt contests at the stage behind the Oasis.
If you want to be next door (where you can actually sleep), stay at the Omni Cancun.
For clubs, buy the Student City party pass / club pass (something like that). Then you'll get in for free with free (usually unlimited) drinks to all the same clubs that everyone else is going to that particular night.
Have fun!
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